I have been using FoxtelGo for a few months, and it has just reiterated to me what I already knew – cable TV sucks. (Note service providers, I am more than willing to pay $100 per month for what I want, but not for this tripe of a service). I thought I would create a blog telling service providers what I want from a video service as many don’t seem to be able to work it out themselves.
1. I want to stream what I want,when I want it
2. I will accept 1-2 ads at the start, but not during a show
3. I don’t want to see adds that are irrelevant to me. You need to work out what is relevant and target me.
4. I want the choice to pay to skip ads
5. A distributor gets paid a fixed amount by a network to screen a show. The network screens the show to many people. The distributor therefore gets an amount per view = total price/total viewers. I am prepared to pay that same amount per view plus reasonable costs for a streaming business model.
6. I will not accept you interupting my viewing to tell me about other shows I might like (Foxtel take note). You need to use the Netflix model of making recommendations that I can explore at a later time.
7. I will pay for a fixed price service (like Netflix) but don’t expect me to pay a fixed price for multiple services – I will only subscribe to one fixed price service, as there are rapid diminishing returns from 2+ services.
8. I will not accept you charging me more because I live in Australia, and I am more than happy to pay unblock-us to provide me a service to get around your greed.
9. I want methods to stream to my iPad and TV.
Services I like and use
Netflix (thanks unblock-us)
BBC iplayer (ditto unblock-us)
Telstra AFL app
Free to air with my TiVo to skip ads (I never watch live)
Apple TV/iTunes pay per view (USA) although still too expensive
Non-video (Spotify and Pandora)
Services I don’t like
Apple TV/iTunes (Australia) pay per view – rip off, not enough content
Tivo Casper pay per view – rip off, no content (probably why they pulled out of Aus)
Free to air without TiVo.
Anything regionally blocked that I can’t access.
I understand that BBC is fully funded by a the TV license scheme. All consumers have to have a license for their TV, and all revenue goes to fund the BBC. I would be more than happy to pay the same fee as a Brit to get the full BBC service offering over the internet.
My final word to service providers: get over it and get on with it. The world has changed. Change the delivery model or watch your revenues disappear as people choose grey and/or free methods to get what they want.
Edit (26 Aug 2013): Well said Kevin Spacey http://www.macobserver.com/tmo/cool_stuff_found/post/kevin-spacey-reminds-us-and-apple-that-tv-execs-are-doofuses
Thanks for your support and agreement!